This video helps you identify your product, which is what you offer customers, and your service(s), which is how you deliver your product. Whether you create organic lotions that you send to customers via mail to intuitive or coaching sessions that you deliver by phone, every business has two elements, a product and a service.
Your ability to explain this clearly to your potential customers helps them know whether you offer something they want and need. This also clarifies your marketing message. You will develop your products and services in another module. For now, based on your business vision, you can start to define the product and services you will offer to customers.
To download the worksheet, RIGHT mouse click the link and choose ‘save link as’, then save it to a folder on your hard drive. MAC users control+click. If you’re on non-computer device, use your device-specific instructions for downloads.