Motive, Motivation & Purpose

Your motive is the reason you do anything in life. Your motive for starting your business is your reason for wanting to share your message, solution, process, products, and transformation with the world.

Your  motivation is how you turn your motive into action. It must be specific (i.e. a desire to ‘heal the world’ is too general and doesn’t address your specific motive). Your motivation must be what you ‘want’ to do rather than what you ‘should’ do.

Your purpose reflects what you want to achieve, the outcomes you want, for yourself and for your client. It must accurately reflect your responsibility vs your customer’s responsibility, and have reasonable and achievable expectations for yourself and for your clients and customers.

There is a worksheet for this video, click here to download the worksheet.


To download the worksheet, RIGHT mouse click the link and choose ‘save link as’, then save it to a folder on your hard drive. MAC users control+click. If you’re on non-computer device, use your device-specific instructions for downloads.

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